AmazonCars

EntryLevel Project: Web App

Intro

I completed EntryLevel's Product Manager program in 2022. In the course, we were tasked to create a PRD for our main project to cover the end-to-end product life cycle. Amazon is looking at an innovative and dynamic web app for purchasing cars. Amazon, the world's largest online retailer, has set its sights on revolutionizing the automotive industry by offering consumers the ability to purchase cars directly through its platform. This exciting new venture includes integrated finance and payment options, allowing for a seamless and convenient car-buying experience. My role was crucial in bringing this vision to life and ensuring the web app was able to meet the high standards set by Amazon's brand and customer base.

Problem

Online car shopping can be a time-consuming and stressful experience for customers who are seeking to find their dream car, determine if it meets their needs, and ensure they are getting a good deal. Customers face difficulties in obtaining the necessary information to make an informed purchase decision, such as the car's reliability and user reviews. This lack of information can result in prolonged searching and uncertainty, leading to frustration and a potentially unsatisfactory buying experience. The pain point for customers is the difficulty in finding relevant information that will help them easily make an informed purchase decision and feel confident about their decision.

Solutions

I leveraged my expertise in product development to design a website solution that incorporated key features to provide a seamless and convenient car-buying experience for customers. These features included a user-friendly search functionality that allowed customers to easily find their desired car, detailed car information to help them make informed purchase decisions, customer reviews to build trust and confidence, and integrated payment and finance options to streamline the process. By implementing these solutions, I was able to address the key pain points identified in the problem statement and create a platform that provided customers with a simple and efficient way to purchase a car online.

Low-Fidelity Prototype

Project Highlight

During my time as a Product Manager on the AmazonCars project, I was responsible for executing a comprehensive market and user research initiative to identify the pain points and challenges faced by customers in the traditional car-buying process and the online purchasing process. Based on the insights gathered from this research, I was able to make MVP recommendations and prioritize features using the MoSCoW method. This ensured that the features developed aligned with our business goals and effectively addressed the needs of our customers. I also applied my expertise in project management to keep the team focused on delivering a product that would meet the expectations of both Amazon and its customers. By using a data-driven approach, I was able to ensure that the AmazonCars app was designed and developed with the customer at the forefront of every decision.